The exhilarating feeling of being "zero" is linked with "Dry Zero".
The characteristic of non-alcohol beer flavor drink "Asahi Dry Zero" that has zero alcohol, is expressed through a patter game. The exhilarating feeling that the golf player gains when sinking a putt, and the characteristic of the product "Dry Zero" are expressed as they get closer to "zero" distance from the cup. When these two images overlap each other, we thought the audience would find this product very appealing.
By using a new technique called "Websocket", which enables PC and smartphone get connected, we were able to produce a patter game that can be played on PCs by using smartphone devices as a putter. The exhilarating feeling can be gained especially from exercising. Thus, we wanted to make the contents more active and playable by making it require moving your body through WebSocket. By doing this, the audience can feel exhilarated more effectively. Also by letting the Web site stay away from mouse and keyboard, we are announcing the new possibility of WEB experience.
PC | http://www.asahibeer.co.jp/dryzero/golf/ |
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Smart Phone | http://j.mp/dryzero |
Android App | http://j.mp/dryzero |